Website copywriting
Homepages, service pages and landing pages that explain what you do and get people to act. My rewrite of Flowd’s website copy led to a 700% increase in inbound enquiries year on year.
Copywriting & content
Freelance copywriter in Manchester
You know what you need. You just need someone who can deliver it on brief, on time and without endless revisions.
I’ve spent a decade writing copy for B2B startups, agencies and household names, from website rewrites to email programmes and ghostwritten LinkedIn posts. You brief me, I deliver.
What I write
Copywriting services
SEO copywriting & content
Blogs, guides and service pages built around what your customers actually search for, written for people first. I’ve secured 50+ page-one rankings.
Email copywriting
Welcome sequences, nurture flows, newsletters and campaigns. I tripled PassMeFast’s email revenue from £63k to £227k, and grew a list from zero to 60,000 subscribers.
B2B copywriting
Sales collateral, case studies, decks and thought leadership for businesses selling to businesses, which is where most of my experience sits.
LinkedIn ghostwriting
Posts in your voice that build your personal brand and bring in leads. My founder ghostwriting has generated 3m impressions in a single quarter, and 20m+ overall.
Everything else
PR pieces, lead magnets, brand guidelines, tone of voice, product copy: you name it.
Who it’s for
Who I write for
Businesses and agencies that need reliable, skilled execution without the commitment of an ongoing relationship. I work directly with founders and marketing teams, and white-label for agencies who need an extra writer they can trust.
How it works
From brief to published
Brief
You tell me what you need, who it’s for and what it needs to do. If you don’t have a brief, I’ll help you write one.
Write
I research, write and send you a first draft, in your brand’s tone of voice.
Refine
We tweak it together until it’s right, then it’s yours to publish.
Increased inbound leads by 700%In one year through conversion-led web copy
Grown email lists from 0-to-60kThrough high-growth newsletter strategy
Secured 50+ Page 1 rankingsThrough SEO strategy and content
Captured 20m+ LinkedIn impressionsThrough personal branding and ghostwriting
Pricing
Copywriting rates
I price most copywriting by the project, so you know the cost upfront. For bigger or ongoing work, there’s a day rate (£450) or a monthly retainer. Send me your brief and I’ll come back with a fixed quote.
In their words
What clients say
Sam has supported us long-term with email campaigns and general marketing strategy. His email sequences consistently outperform the controls we used before him. Anyone would be lucky to have Sam on their team!
Caroline Ruane
CEO, Naturewatch and World Animal Day
High-quality content! Animal testing and cruelty-free shopping are not easy subjects to write about. Sam somehow manages to convey our messages in a very effective way with a quick turn-around. He’s a joy to work with and I would recommend Sam to anyone needing an outstanding copywriter.
Cristina Popa
Marketing Manager, Compassionate Shopping Guide
More than anything else, Sam’s a good person and someone you can rely on. His biggest current project with me is the SEO development of our website, and it has led to three solid leads within the first two months. That speaks for itself. He’d be a huge asset for your business.
Ryan Percival
Founder, Social with Ryan
What consistently stands out is the exceptional quality of his copywriting and content. His attention to detail is second to none, and he genuinely cares about the quality of his work. I’d highly recommend him to anyone.
Albena Dimitrova
Head of Digital, ADI Network
Sam was an absolute pleasure to work beside. His support in creating a social media strategy was hugely appreciated, and his work on the overall content strategy shaped the success of our social media efforts. Sam's copywriting skills are second to none, and his SEO work was great in increasing traffic and improving conversions. On top of that, he's honest, reliable, hard working and a great laugh. Anyone considering working with Sam certainly won't regret their decision!
Mikki Wright
Social Media Manager, Newmedica
FAQ
Copywriting questions
Can you write in our brand’s tone of voice?
Yes. Tone of voice is one of my specialisms. If you’ve got guidelines, I’ll follow them. If you haven’t, I can help you create them.
Do you work with agencies?
Yes. I regularly write for agencies, under their name or mine, whichever works for you.
Do you only work with Manchester businesses?
No. I’m a Manchester-based freelance copywriter, but I work with clients across the UK and beyond.
What’s the difference between copywriting and content writing?
Copywriting is written to get someone to act: buy, sign up or get in touch. Content writing is written to inform or educate, like blogs and guides. Good content still needs to sell, though, so I do both.
Let’s talk.
If your marketing needs a brain and a pair of hands, send me a line. I reply to every genuine message myself - usually within a working day.