Content strategy
What to publish, where, and why, so your content drives leads instead of just filling a calendar.
Marketing consulting
Freelance marketing consultant for small businesses
You’ve got a team (or you’re hands-on yourself), but you need an experienced marketer to help you plan smarter and swerve expensive mistakes. I help you map the future and get there quickly. Then you handle the execution.
What I help with
Marketing consulting services
Go-to-market planning
Launching a product, service or business? A plan for who to target, what to say and which channels to use.
Brand positioning & messaging
Getting clear on what makes you different, and saying it in a way your customers care about.
Funnel architecture
Mapping how people find you, get to trust you and buy from you, and fixing the leaks.
SEO & CRO strategy
Getting found by the right people, and turning more of those visitors into enquiries.
Marketing audits
An honest, outside look at what’s working, what isn’t and what to do about it.
Who it’s for
Is consulting right for you?
Best for companies with internal resources that need strategic direction, a second opinion or a structured plan they can run with.
Most of my experience is in B2B professional services for small and medium businesses, with startups and household names across B2C and DTC along the way.
How it works
How consulting works
Audit
I review your current marketing, competitors and customers, so the advice is grounded in your business, not a template.
Plan
I map out a clear, prioritised plan your team can follow.
Guide
I check in to guide your team and keep things on track, as often as you need.
Pricing
Consulting packages
Content Audit & Consultation
£350
I’ll audit your existing content strategy and give you clear, practical advice to DIY. A good place to start if you want an expert view without an ongoing commitment.
Book an auditFor bigger projects and ongoing advice, I work on a day rate (£450) or a monthly retainer, depending on what you need.
Driven £27m+ in attributed salesThrough full funnel marketing
Secured 50+ Page 1 rankingsThrough SEO strategy and content
Increased inbound leads by 700%In one year through conversion-led web copy
10 years of full-stack brand expertiseWorking across B2B, B2C, and DTC
In their words
What clients say
Sam has supported us long-term with email campaigns and general marketing strategy. His email sequences consistently outperform the controls we used before him. Anyone would be lucky to have Sam on their team!
Caroline Ruane
CEO, Naturewatch and World Animal Day
High-quality content! Animal testing and cruelty-free shopping are not easy subjects to write about. Sam somehow manages to convey our messages in a very effective way with a quick turn-around. He’s a joy to work with and I would recommend Sam to anyone needing an outstanding copywriter.
Cristina Popa
Marketing Manager, Compassionate Shopping Guide
More than anything else, Sam’s a good person and someone you can rely on. His biggest current project with me is the SEO development of our website, and it has led to three solid leads within the first two months. That speaks for itself. He’d be a huge asset for your business.
Ryan Percival
Founder, Social with Ryan
What consistently stands out is the exceptional quality of his copywriting and content. His attention to detail is second to none, and he genuinely cares about the quality of his work. I’d highly recommend him to anyone.
Albena Dimitrova
Head of Digital, ADI Network
Sam was an absolute pleasure to work beside. His support in creating a social media strategy was hugely appreciated, and his work on the overall content strategy shaped the success of our social media efforts. Sam's copywriting skills are second to none, and his SEO work was great in increasing traffic and improving conversions. On top of that, he's honest, reliable, hard working and a great laugh. Anyone considering working with Sam certainly won't regret their decision!
Mikki Wright
Social Media Manager, Newmedica
FAQ
Consulting questions
What’s the difference between a marketing consultant and a fractional CMO?
As a consultant, I plan and guide, and your team does the work. As a fractional CMO, I own your marketing and deliver it too. If you need both, see fractional CMO.
Do you work with B2B companies?
Yes, most of my experience is in B2B professional services, alongside startups and household names in B2C and DTC.
Can you work alongside our existing agency?
Yes. I can set the strategy and brief your agency, or review their work and give you a second opinion.
Do you only work with Manchester businesses?
No. I’m based in Manchester and work with businesses across the UK remotely.
Let’s talk.
If your marketing needs a brain and a pair of hands, send me a line. I reply to every genuine message myself - usually within a working day.